Tuesday, September 1, 2009

113 Days In - Fast Food Mania

We have now eaten at “In and Out Burger”; not the most appetising of names, but it’s probably intended to indicate convenience rather than taste. I am hoping that is the case.

Feeling nostalgic for her youthful years in America, Chris’ Mom (usually a stickler for the right amount of balanced vegetables with your meal) insisted we try “Carl’s Junior”. So much so that we were treated to lunch there. Chris made the mistake of not ordering the classic Star Burger, and we listened again to how his Mom used to have a Star once a week, as a young worker.

To me the burger tasted of mustard and pickle (much the same as most fast-food burgers), but the fries were chunkier and we got table service. At “In and Out Burger” a multitude of eager teenagers worked in a productive flurry to toast our buns, cook our burgers and chop fresh potatoes into fresh French fries. It really was something to behold.

So, three California fast-burger chains down (I had a cheeky “Taco Bell” the other week), many many more to go.

Like the ignorant Brit girl that I am, feeling I know America because I have see Friends until I know it off by heart, I simply expected there to be a McDonalds or Burger King on every corner, but the choice is so much more plentiful. One presumption that I did get right, is that the American’s like their burgers.

Not being a fast-food fan, I am not that impressed by the fact that Carl’s burgers are freshly broiled (that means “grilled” but sounds far far worse), or that Wendy’s boneless chicken wings are cheaper than those at a bar (as their current ad campaign gloats). But, like going to the Mall, eating at these places is some sort of initiation into American living - so my mother-in-law sees it, and Chris is very happy to reflect her shock at the fact we have not yet been to this place or that if it gets him a burger for lunch.

In the current economic climate, it does make one wonder how these chains survive. “Jack in the Box” has brought back it’s stuff-of-childhood-nightmares mascot (apparently “by popular demand”), and introduced the Mini Angus Meal, where you get four or six mini burgers in a meal; McDonalds (as may or may not have made it across-the-pond) have introduced the Third-Pounder Burger.

In July even the BBC announced that obesity had risen in every state in the US this last year, to over 25% in 31 of the 50 states, over 20% in 39. They attribute much of this to comfort eating through the recession, which can only be aided by the rising sizes of the cheap cheap fast food meals.

But I suppose once in while it can’t hurt.

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